You have been hired as an external consultant by JGJ, Inc. This is the first section of your research-based market and marketing analysis.

This section of the paper will address product differentiation and positioning within the current market, so it will evaluate current competitors and look for an opening that is not being served. You will need to fully analyze the market for current competitors and how they are each positioned. You will need to identify how the new entrant could place itself into an area of need in the market, including the elements of differentiation that will make your offering successful against the competition