ASSIGNMENT

You will be required to choose an academic journal article about advertising theory published from 2020 on wards.

Make sure that you select an empirical research article based on e.g., qualitative research or quantitative research or mixed methods.

You will need to write an essay that presents the theoretical underpinnings of the article and gauge the most important ideas from the selected article and its relationship to advertising theory.

You also need to identify and analyse rival theories and concepts which may have been missing in the journal article as well as find alternative explanations for the findings presented in the article. Additionally, you will discuss managerial implications and provide illustrates of advertising campaigns supporting the theory and viewpoints from the article.

You need to demonstrate striking personal insight and originality, supporting their arguments with relevant literature.