Assignment Brief
Task 1
Write a critical review on why an understanding of national cultures is important in strategic management?
Existing and actual literature can be taken from peer-reviewed research publications. (2-3 papers only)
This task will reflect the level of understanding of the student on how to analyze and evaluate literature and demonstrate through this task that they can identify knowledge gaps.
Marks assigned – 50
Word Count- 800-1000
Task 2
Students to develop the following statement: “Company Culture Is Everyone’s responsibility”. Shared responsibility involves different people and functions within the organization playing different roles in developing and maintaining the culture.


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