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  2. Why would Coca-Cola market this product using the Coca-Cola brand name in-stead of creating a new brand? What are the trade-offs as-sociated with adding the line extension?

Why would Coca-Cola market this product using the Coca-Cola brand name in-stead of creating a new brand? What are the trade-offs as-sociated with adding the line extension?

8.7. Coca-Cola recently introduced Coca-Cola Orange No Sugar as a limited-edition flavor. Why would Coca-Cola market this product using the Coca-Cola brand name in-stead of creating a new brand? What are the trade-offs as-sociated with adding the line extension?

8.9. Musical performer Rihanna recently launched her own makeup line called Fenty. If Fenty makeup does not succeed, how could it affect Rihanna as a person brand?

 

 


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