Topic:Why international enterprises enter into the Chinese market with different entry modes? What’s the post-entry performance of different entry modes?
Method:
As for the research methods, this paper will use qualitative method. To be more specific, case study is the main research strategy. By using case study analysis, this paper can compare different entry modes, such as exporting, franchise, licensing, as well as international joint venture in detail. However, compare to the quantitative data, the limitation of this paper is lacking large sample data.
only need to do findings and discussion
With qualitative research
And fake data of interview of 20 company’s manager of China
do not need the interview transcripe buy need to code and data analysis also main data
half words for findings and half for discussion
