Begin by creating your PowerPoint/Prezi and include:

1. Why are integrated marketing communication plans so important to marketers?
2. What are the benefits and challenges of implementing an IMC?
3. Identify a primary benefit of advertising online
4. Company A has come up with a new beverage product known as Akamu for satisfying human thirst. Suggest some of the major advertising decisions that this company can come up with in order to promote Akamu the new product.

Using Screencast-O-Matic record yourself as you present your slideshow and explain each of the bullet points listed above. Your recording should last 5 to 7 minutes and include:

a title slide and a reference slide.
at least 2 outside sources in APA format
a well-organized presentation with an introduction and conclusion
the proper language that is appropriate for the audience
materials that support the responses to the questions and prompts above