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  2. What type of strategic alliance was created between Disney and Pixar?-Discuss how Disney achieve competitive advantage from this alliance.

What type of strategic alliance was created between Disney and Pixar?-Discuss how Disney achieve competitive advantage from this alliance.

ASSIGNMENT

Read Mini Case 9, Disney: Building Billion-Dollar Franchises (page 499-502)

(50 points): Post your responses to the following:
What type of strategic alliance was created between Disney and Pixar?
Discuss how Disney achieve competitive advantage from this alliance.


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