SWOT Analysis
Assignment
Should be approximately 4 pages
Create a small business and identify the industry
What is the business? What is the mission?
Industry category – Which specific industry category does the business belong to?
The industry code list is available online.
Industry characteristics – Define the specific characteristics of the industry. Identify
the major players along the chain, including suppliers, competitors, and customers.
ANALYZE BUSINESS AS WELL AS A CHOSEN COMPETITION
Strengths:
What strengths does the company have now and how will these strengths evolve moving forward? Describe the positive attributes, tangible and intangible, within your organization and your competitors.
Fill this page out for the strengths for your business and your chosen competitor!
Weaknesses:
What are the deficiencies in the services? Which areas of the business should be improved first? Identify the weaknesses within your business and your competitors.
These are factors that detract from your ability to obtain or maintain a competitive edge.
Fill this page out for the strengths for your business and your chosen competitor!
Opportunities:
How can the business leverage partnerships and new innovations to grow the business?
Which other segments of the industry would the company consider entering in future?
Assess the factors that represent the reason for your business to exist and prosper VS. your competitor. What opportunities exist in your market, from which you hope to benefit?
Fill this page out for the strengths for your business and your chosen competitor!
Threats:
Are there external factors (controllable and uncontrollable) that could potentially stifle cash flow or business growth? What are potential threats to your business and your competitor(s)? You can benefit by having contingency plans to address them if they should occur.
Fill this page out for the strengths for your business and your chosen competitor!
o How will the business’ strengths help capitalize on available opportunities while minimizing threats?
o How will the business’ weaknesses prevent it from maximizing on these opportunities?
o How will the business’ weaknesses expose it to threats?
