Internal Factor Evaluation Matrix

Prepare IFE and Financial Ratios for the Coca-Cola Company. For the Financial Ratios make sure to use the Coca-Cola revenue statement and balance sheet. There are additional resources found in Table 4-8 (attached), find as many Coca-Cola financial ratios as possible. Record your sources.

– What strategies do you think would allow Coca-Cola to capitalize on its major strengths?

– What strategies would allow Coca-Cola to improve on its major weaknesses?