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Week 5 Integrated Marketing Messages Assignment, Part 1: Radio Ad

For the idea you are presenting, prepare an advertising message for a radio ad.

What is your strategy and goals for these ads? What time of day and on what type of radio show would you want to play the radio ad? Why? What is the message(s) the ads are sending?

Type up a short advertisement that you would have the radio announce on air. Remember its radio so short and sweat.


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