Short Answer

QUESTION 1
What is the difference between marketing and sales?

QUESTION 2
What is the AIDA Model, and what does it cause companies to do?

QUESTION 3
What is a brand, and what does intentional corporate branding provide for customers?

QUESTION 4
What are some reasons that employees must “Velcro themselves” to current and prospective customers?

QUESTION 5
What is the marketing mix, and how does it help with marketing decisions in the organization?

QUESTION 6
Who cares about coupons? Why do customers fall in love with them?

QUESTION 7
What is mobile commerce, and what role does it already play in the success of many organizations?

QUESTION 8
Greenwashing is becoming more and more prevalent. What is it, and why is it an issue?

QUESTION 9
Is forecasting the future easy and accurate? What should be done about this?

QUESTION 10
What does product differentiation have to do with corporate risk?