Description

Requirements attached

Week 4: The marketing mix, distribution and pricing

product: chemical for university researchers

• What is the pricing strategy for this offering?

• What is the distribution (place) strategy for this offering?

• What is a change they’ve had to make in their marketing strategy in recent times?Explain

• What competitors and competitive offerings threaten their position?

• Project a year into the future, what issues or opportunities can you foresee for your organisation of interest?