For this discussion question think of businesses/products/services that you are currently loyal to and businesses/products/services that you used to be loyal to but have now changed your loyalties and why.

What have the businesses/products/services done to earn and retain your loyalty and what did the businesses/products/services do to lose your loyalty?

In addition, for the business you have stopped doing business with what could they have done to avoid losing your business or to rectify the problem?

How long have you been loyal to these firms, and why will you continue to remain loyal?

For both businesses, have you told others about your positive and negative experiences? Have you influenced others to either buy or stop buying from these firms?