Description

please use companies in the USA.

For this assignment, you will visit an online review site of your choice and locate a two-star restaurant or hotel of your choice.

Once you have selected a hotel or restaurant, read through about a dozen or so customer reviews as if you are the Customer Experience Vice President of that property.

With that perspective in mind, you will put together a brief summary of the issues the property is facing, based on the customer review.

Basically, you are being asked as the company’s VP of Customer Experience:

“What are the top three things the General Manager of this establishment needs to know about the customer perceptions of this company’s brand, product, shopping, user, price, delivery, consumption or disposal experience, in order to increase customer-review scores?”

For the assignment, you will submit a one-page summary using the eight facets of customer experience from Chapter Three as your guide.

Focus on two or three of the customer experience facets in your summary (it’s not necessary to cover all eight). Just include the ones which are applicable to the customer feedback.

Your one-page summary should be between 350 and 400 words. Points will be deducted for not meeting, or exceeding, the word count.