ASSIGNMENT
1. Provide brief explanation about the Strategic Management by answering the following question:
- What are the elements of the strategic management process?
- How are they interrelated?
2. Review the case study provided on page 67 of your textbook “Watch Out All Retailers, Here Comes Amazon; Watch Out Amazon, Here Comes Other Competitors” and answer the followings:
Amazon’s sales in 2014 were $88.99 billion, an increase of 19.4 percent over 2013. In fact, its sales in 2014 were a whopping 160 percent more than its sales in 2010, only four years prior. Amazon has been able to achieve remarkable gains in sales by providing high quality, rapid, and relatively inexpensive (relative to competitors) service. Amazon has taken on such formidable competitors as Walmart, Google, and Barnes & Noble, among others, and has come out of it as a winner, particularly in the last 4–5 years.
Answer these questions:
– Can any firm beat Amazon in the marketplace for retailers?
– If yes, how can they do it in regard to competing with Amazon?
– If not, why not? Justify your argument by providing the peer-reviewed sources.
-Evaluate the formidability/competitiveness of Google and Amazon.
– Assess Amazon’s major strengths and weaknesses and provide your understanding of Amazon’s compatibility.
– Research about www.Jet.com as a potential competitor for Amazon and explain your analysis/conclusion.
