Use the company CDK for the company. Interview-based Paper on the five questions referenced in the Ducker (2015) book.

A summary of those questions are attached. Interview questions are

1. What Is Our Mission? – Customer Service… – What Are We Trying to Achieve? – What Are the Significant External or Internal Challenges, Opportunities, and Issues? – Does Our Mission Need to Be Revisited?

2. Who are our customers? – Create a list of primary and supporting customers—volunteers, members, partners, funders, referral sources, employees, and others—both inside and outside the organization who must be satisfied. – What value do we provide each of these customers? – Should We Add or Delete Some Customers?

3. What does the customer(s) value? – What are our customers’ long-term aspirations, and what is our capacity and competency to deliver on those aspirations? – How well does your organization provide what each of your customers considers value? – What do our supporting customers consider value?

4. What are our results? – How Do We Define Results for Our Organization? – To What Extent Have We Achieved These Results? – How Well Are We Using Our Resources?

5. What is our plan? – What Have We Learned, and What Do We Recommend? – Where Should We Focus Our Efforts? – What, If Anything, Should We Do Differently? – What Is Our Plan to Achieve Results for the Organization?