Description

Question 1:
Thomas Friedman argues that globalisation has made the world “flat” for business. Use the CAGE analytical framework and globalisation driver’s framework to critically analyse his argument with selected examples to illustrate your answer.

Globalisation drivers framework can be found in the slides and is part of the YIP reading.

Question 2: (1000 words)

What are multinational enterprises? Outline their characteristics using the integration – responsiveness framework and with carefully selected examples to discuss their global competition patterns.