1. Political and Economic impact: What are the key impacts of the UK’s current political and economic prospects on the markets that Surfdome operates within? How are people spending their money (are they spending their money)? What about suppliers and exchange rates?

2. Social changes: What are consumers’ attitudes towards leisure, surfing/ staking/ skiing post Covid-19? What about travelling to do these activities?

3. Technological changes: What technologies are being adopted more rapidly for online buying? What digital technologies are being used by the target audience to find products and for brands to communicate with consumers and potential consumers?

4. Legal and Environmental changes: What potential / recent changes to legal and environmental aspects are likely to affect Surfdome (i.e. ecommerce, clothing manufacturing, etc.).