Brainstorm a Social Media Campaign

Using/Choosing ONE scenario which is provided below, create a social media campaign for the organization. Use these questions to help organize your ideas before developing a formal proposal.

Name the organization and product/service you will be marketing.
Describe the key features and benefits of the product or service.
Name or provide a tagline for your social media campaign.
Who is your target market? Provide information about demographics, geographic, and psychographic.
What platforms will you use for the campaign? Why were these platforms selected?
How will you encourage your target audience to interact or engage with the post(s)?

NEXT, you will conduct research on the social media platforms you plan to utilize. What type of content performs well on the platform? When and how often should you post? What are the strengths/weaknesses of the platform?