Global demand for H&M and Zara during the COVID-19 pandemic

Read through the case study and answer the following questions:

1.Using appropriate concepts and theories from Block 2, Session 3 and 4, identify and discuss three main threats and three main opportunities that should be considered by fast fashion retailers such as Zara and H&M.

2.Using the concept of the bullwhip effect explore how Zara and H&M can tackle harmful effects during the pandemic and post-pandemic period.

3.From a marketing perspective, what are the benefits and challenges for Zara and H&M operating globally during the pandemic?