Research Question: To what extent do sustainability practices within business models relate to profits and positive impacts on the environment?

Research Objectives:
To assess the current sustainability practices for start-ups.
To explore the key success factors that facilitate or enhance sustainability in start-ups.
To investigate the barriers or hurdles that inhibit sustainability in start-ups.
To discover the most practical advice for making sustainability flourish within start-ups.

Here is the rubric for this portion of the paper:
 Evidence of original thinking by highlighting insights into the topic under investigation guided by the findings and analysis undertaken
 Quality of argument and supporting evidence
 Synthesises study data and concepts, models etc. identified in literature; explores alternative outcomes
 Identifies and explains links within data; analysis contributes new developments to discussion
 Concludes in relation to research question(s) & objectives; draws from analysis; discusses limitations
 Provide recommendations both theoretical and practical supported by concepts