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  2. What fit, if any, is there between the Real Beauty campaign and Dove? Does it possess any of the factors of a strategic CSR initiative (centrality, specificity etc.)

What fit, if any, is there between the Real Beauty campaign and Dove? Does it possess any of the factors of a strategic CSR initiative (centrality, specificity etc.)

Posted by:Brian Posted on:Oct 10,2020
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Paper details: Questions: What fit, if any, is there between the Real Beauty campaign and Dove? Does it possess any of the factors of a strategic
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