In 1999, The Blair Witch Project marketing campaign used a website designed to convince people that the horror/mystery scenario of the movie was an Read More
Prompt: First, review the attachment (Define Phase) submission wherein it was summarized the desired resolution to the conflict in the case study Read More
Read the WSJ article posted for this week (Click on the title below to view the article on WSJ.com; you can either purchase a discounted subscription Read More
1 - Choose three airlines and compare/contrast the different pricing strategies they are following. 2 - What benefits do airline customers seek when Read More
Assignment 4 – Individual Viewpoint This is an individual piece of work. 50% of module marks are awarded for this assignment. Case Scenario You Read More
Module 2—Internal and External Marketing Variables (Chapters 1-5) Q1. Provide a description of the product/service and a brief history of the Read More