Design Thinking’ Report (75%) The individual assignment requires you to synthesise and evaluate trends and needs in the market to design
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Analyze and explain A comparison of the marketing methods of two multinational hotel

Design Thinking’ Report (75%) The individual assignment requires you to synthesise and evaluate trends and needs in the market to design
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Description 1. Explore and discuss sustainable consumer behaviour in the fashion industry. 2. To establish the relationship between fast
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Design Thinking’ Report (75%) analyse marketing problems, develop critical thinking and apply insights to offer solutions. Demonstrate a
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Description Analyse pricing strategies from different aspects like impacts, pricing used as marketing mix, impact on performances, how it affects
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1. generic business strategy (are they cost-leader, cost focus, differentiation, or differentiation focus) and include the trade-offs. 2. Consider
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Discuss Investigating the factors that impact the efficacy of product marketing by digital

Discuss The impact of Country of origin and level of involvement on consumer’s quality perception and purchase

Research Questions • How is culture linked to marketing in international business studies? • What are the various cultural implications on
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