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  2. Read Case Study, The “Lonely Planet”. Select a destination that you are familiar with. Research the destination and draw from your experiences as a tourist, whether business, pleasure, or both, to produce a guide highlighting specific attractions, amenities, or services for tourists specifically directed to the listed markets.

Read Case Study, The “Lonely Planet”. Select a destination that you are familiar with. Research the destination and draw from your experiences as a tourist, whether business, pleasure, or both, to produce a guide highlighting specific attractions, amenities, or services for tourists specifically directed to the listed markets.

Posted by:Brian Posted on:Aug 25,2020
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Read Case Study 2, The "Lonely Planet", in the International Cases in Tourism Management book (accessible through the Trefry Library). This case
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