Customer Segmentation 1. Identify a specific (current) product (e.g., i-Phone, Nike shoes, BMW automobile) and conduct an in-depth analysis to Read More
Consider the company you have selected and the work you have completed so far to further your business idea. Then, complete the Business Model Canvas Read More
DEVELOPING THE MARKETING MIX Create the third part of your marketing plan in 6–8 pages using the Part C Marketing Plan Template Explain how you Read More
REFLECT The following questions will give you a chance to self-evaluate, to think about what you’ve been learning in this course, and to draw Read More