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  2. Why would Coca-Cola market this product using the Coca-Cola brand name in-stead of creating a new brand? What are the trade-offs as-sociated with adding the line extension?

Why would Coca-Cola market this product using the Coca-Cola brand name in-stead of creating a new brand? What are the trade-offs as-sociated with adding the line extension?

Posted by:Shadrack Posted on:Sep 28,2022
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8.7. Coca-Cola recently introduced Coca-Cola Orange No Sugar as a limited-edition flavor. Why would Coca-Cola market this product using the Coca-Cola
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