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What is the purpose of the marketing plan, and how might it be used in managing the activities of the organization?

Posted by:Shadrack Posted on:Dec 21,2022

Assignment help, brand manager, College essays, Essayhelp, marketing department, marketing plan

ASSIGNMENT Discussion Question 8 What is the purpose of the marketing plan, and how might it be used in managing the activities of the
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Jason is the brand manager for a brand of household cleaning products and knows that consumers’ involvement with this product category is low. Discuss stimulus generalization and stimulus discrimination. Provide an example of how Jason can use each to influence consumers to purchase this brand.

Posted by:Brian Posted on:Aug 10,2020

Assignment help, brand manager, College essays, consumer behavior, Essayhelp

Consider answering these Consumer Behavior questions from a Marketing Manager's perspective. Its important to enhance your answers using proper
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What is the purpose of the marketing plan, and how might it be used in managing the activities of the organization?

Jason is the brand manager for a brand of household cleaning products and knows that consumers’ involvement with this product category is low. Discuss stimulus generalization and stimulus discrimination. Provide an example of how Jason can use each to influence consumers to purchase this brand.

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