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Find a few examples of companies that have switched advertising agencies recently. Discuss the implications of your findings with respect to client–agency relationships. Do you think the advertising campaign and messages being developed by the new agency are better and/or more appropriate for the company than those of the prior agency?
Find a few examples of companies that have switched advertising agencies recently. Discuss the implications of your findings with respect to client–agency relationships. Do you think the advertising campaign and messages being developed by the new agency are better and/or more appropriate for the company than those of the prior agency?
Posted by:Brian
Posted on:Sep 4,2020
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To begin your analysis, find a few examples of companies that have switched advertising agencies recently. This can be done through research using
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