Students will evaluate the business environments of a company identified as a “worst” company by one of various sources, to learn why it is not successful.

• Choose a “worst” company that you think they are not successful in the following categories (e.g., employment, customer service, product issues, fraud, consumer issues, violations of law).

When making your choice look for a company that represents all six business environments (Domestic, Global, Technological, Political-Legal, Socio- Cultural and Economic)

 

• Instructions:

Identify the company you have decided to use for your assignments.

Describe why the company is considered a “worst.”

Explain your rationale for selecting this company to evaluate applying the six business environments we will be studying in this course.  Simply explain why you believe this company, with its “worst” issues, is a good choice for your study.