TASK 1

learners are required to discuss the process of conducting an internal and external analysis of a company. The aim of the discussion is to assist learners to understand and solve the issues involved in conducting an internal and external analysis of a company. Use the discussion in the thread along with your own research to assess the various models/methods and which you believe is most appropriate for a company in the UAE

TASK 2

Select a company in the UAE ( BAB AL Wasal Group )and conduct a comprehensive internal and external analysis. The selected company can be in any sector or size. However, you may need access to the company to meet with its representatives and understand its particular situation.

Details and guidelines for completion

Your report is expected to cover the following:
• a cover page specifying your Course Code and Title; your full name and the name of the company.
• an introduction to your report (Short, brief and up to the point) clarifying the aim and main objectives of the report.
• Background of the company
• Use academic literature to support your point.
• Produced figures and tables should be at the centre of the page with a clear title and figure/table number: (example: Table 1: title of table / Figure 1: title of the figure).
• Use 1.5 line space, Arial font size 12 and Bold subtitles.
• Insert page numbering on all pages except for the cover page.
• The Written report must be uploaded as PDF or Word document onto VLE according to the given deadlines.
• Use the Harvard or the APA referencing style for the in-text citation and reference list.

Note: kindly refer to the attachments (Assignment 2 Marking Rubric + Week 2 Session 1 Synchronous and Week 3 Session 1 Synchronous) for more details.