Marketing Tools
Assignment 1 – Part A
Report (50%)
‘Marketing Audit and Objectives’
Report
Learning Outcomes Covered:
Knowledge and understanding.
⦁ Produce a justified and cohesive marketing plan responding to case study material and independent findings
⦁ Carry out related and accurate primary and secondary research
Skills, qualities and attributes.
2. Present and explain the justified marketing objectives within a cohesive marketing strategy with appropriate recommendations to a Marketing Director