Maritime Hostility Service is a Partnership business That offers Service in Accommodation and Hospitality. The company was established a year before opening for business in 2000. The opening assets were four small cottages capable of accommodating a total of five persons each. The amenities include in and out door kitchen and bathroom with the services of chefs and maids optional. Lighting was provided by the grid however persons can decide weather or not they wish to use this feature.
Located in the Cool parish of Portland provides a cool and get away environment both for local and foreign adventure seekers alike. The company gradually Grew to a present nine dwellings consisting of Six small cottages and three larger ones capable of accommodating 5 and 12 persons respectively Located on approximately 15 acers of land with permission assess to over seventy acers of flora and fauna to include beach and coastline access.
Prior to The emergence of Covid 19 The company employed a total of eighteen direct staff and nine indirect staff. The following table illustrates the staff Breakdown
Direct Staff In-Direct Staff
4 * Grounds Men 3 * Drivers
6 * Maids 2 * Boat operator
4 * Chefs 3 * Tour Guides
4 * Waiters/Receptionist
Prior to Covid 19 the company was in the process of developing a web page. The main reason being the growth of the business suggest the need to implement an efficient way of marketing our service as our main vehicle for marketing was word of mouth.
The initial Funding for the Business was granted by the Jamaica Development Bank. A recent point of concern since the global pandemic is the drastic downturn of business due to cancelation. This led to a reduction of income which has negatively affected staff and the repayment of the startup loan.
Using the information above – Assume the role of a “Strategic Manager” conduct a pestle analysis focusing solely on the technological factors.
From the information gathered, prepare an overall strategic design that will assist your company to retain/regain sustained competitive advantage in its industry after the passing of Covid 19. In your deliberation, provide recommendations that can fuel growth, success and profitability for your company,despite the grave impact of Covid 19.
