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  2. Pick TWO frameworks/ models, explain them briefly, and describe how these frameworks/ models have shaped your Marketing thinking – for better, or for worse.

Pick TWO frameworks/ models, explain them briefly, and describe how these frameworks/ models have shaped your Marketing thinking – for better, or for worse.

Pick TWO frameworks/ models, explain them briefly, and describe how these frameworks/ models have shaped your Marketing thinking – for better, or for worse. Please also apply these frameworks/ models in the context of your job/ company and articulate how they might enhance customer value and/ or business performance.

Analytical, integrative and comprehensive in your thought process, and in your writing.


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