Jason is the brand manager for a brand of household cleaning products and knows that consumers' involvement with this product category is low. Discuss stimulus generalization and stimulus discrimination. Provide an example of how Jason can use each to influence consumers to purchase this brand.

Jason is the brand manager for a brand of household cleaning products and knows that consumers’ involvement with this product category is low. Discuss stimulus generalization and stimulus discrimination. Provide an example of how Jason can use each to influence consumers to purchase this brand.

Consider answering these Consumer Behavior questions from a Marketing Manager’s perspective.

Its important to enhance your answers using proper course terminology and with outside source material and real industry examples.

Answer each question in 400 words.

Jason is the brand manager for a brand of household cleaning products and knows that consumers’ involvement with this product category is low. Discuss stimulus generalization and stimulus discrimination. Provide an example of how Jason can use each to influence consumers to purchase this brand.

One’s level of self esteem strongly influences the self-concept. Explain the ideal and actual self as part of one’s self-concept. How do we bridge the gaps between these two selves? Consider symbolic interactionism and the looking-glass self and discuss how these are used in self-esteem advertising.

Linda searching for an SUV is trying to decide what to buy. She decides to limit her options by using the following strategy. First, the car must be a BMW, Audi or Lexus because the customer believes that they have the highest quality. Second, the vehicle cannot cost more than $50,000 or get less than 25 miles per gallon. What is an evoked set? What is a consideration set? Create examples to illustrate the terms related to this scenario.