Health Benefits of Apple Cider Vinegar

When critically evaluating the product, consider the following questions, if appropriate, but do not limit your critique to only these questions:

• Is the use of this product supported by scientific evidence? If so, are there any conflicting results
among various studies? Do the subjects’ age, health condition, fitness level, etc. match those for
whom the ad is directed? Were there limitations and/or flaws in these studies? Describe the studies,
as appropriate, to defend your statements and give evidence for or against the claims made in the
ad.
• What, if any, contribution would the consumption or use of the product make to the nutrient intake,
physique, or fitness level of the intended consumer?
• Could some less expensive product be used to obtain the same results?
• What hazards/adverse effects might be associated with the use of this product? Are there any
conditions (e.g., medical, age-related) that would contraindicate the use of the product?

When critically evaluating the advertisement, comment on the text, and use of color and graphics. You need to consider the following questions:
• Who appears to be the intended consumer?
• What techniques are used to draw the attention of the reader? Are they successful or not? Again,
consider wording, terminology, graphics and more.
• Is the ad straightforward and factual? Explain.
• Is any important information omitted that should be disclosed to the consumer?
• What gimmicks are used to sell the product? Were the gimmicks successful