International Marketing and Business Environment, 
The Case of The Coca Cola Company in the UK
Question 1: Describe the tax regime and rates.
Question 2: Review programmes to attract foreign companies to your country.
Question 3: Describe the company of your choice.
Question 4: Establish how and when they entered your country and changes have taken place (if any) since entry.
Question 5: Outline their marketing mix.


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