Business report

Write a Business Report of 2,500 words to the following brief:

There can be little doubt that those activities which contribute to the efficient introduction and exploitation of new improved processes and products are extremely important for the competitive performance…” (Freeman, 1989)

“Some companies have acknowledged that there is enhanced corporate reputation to be gained through recognizing that capitalism will be most successful when it cares for its customers, its producers, the environment and the communities in which it operates.” (McIntosh, 1998)

Innovation and business ethics are sources of competitive advantage and key concepts in business practise. Using one of the five companies shown below:

• Assess the impact of innovation on modern business organisations.

Assess the impact of business ethics and corporate social responsibility (CSR) on modern business organisations.