Test 2

1. True or false: The fall of organic social media engagement is the main reason for the rise of fake reviews.

 

2. Reach plus ____________ helps bring about successful social commerce.

 

3. Which approach to recommendation engines entails considering another person’s purchase habits to recommend products to a user?
   1. Content-based filtering
   2. Collaborative filtering
   3. Digital twinning
   4. None of these

 

4. What criticism of Amazon’s recommendation engine was discussed in class?

 

5. In which phase of the product launch lifecycle does digital analytics play a role in identifying a new area for possible expansion?

 

6. If a product is launched and fails to meet initial sales expectations, how might digital analytics inform why a product is not performing?

 

7. What are three of the challenges, according to the class lecture and the articles cited, public relations has had in trying to become more sophisticated with ROI?

 

8. True or false: Determining sentiment of social media posts can be challenging due to internet slang and colloquial language used in social media.

 

9. Why do many PR practitioners choose not to use social sentiment analytics engines in practice? What might increase the usage of sentiment analytics?

 

10. Which is not true about sentiment algorithms?
    Need not only to identify basewords, but also anaphora
    Each context would demand its own algorithm
    Can have a hard time correctly measuring irony and sarcasm
    All of these are true about sentiment algorithms