Play the role of a logistics analyst who is creating a report on the contributions of logistics activities to a company’s overall business performance.

Select any publicly traded company. Research this company’s website and relevant business documentation to evaluate the company’s performance and profit models, such as inventory turnover, return on assets, or other models that the company uses to measure its performance. Possible sources of information include the company’s annual report, income statement, or other financial documents that report the company’s revenues, expenses, and profits. These are usually published on the company’s Investor Relations page on their website.

Identify two logistics-related activities the company utilizes to achieve its business goals, for example, the company’s inventory management system, warehousing operations, order management, transportation management, international logistics, or any other activities.