Assessment Criteria Academic Year 2021–22
Note: Group member’s names and BNU IDs must be provided on the cover page. Each member of the
group must submit the same document from their personal LSST Connect account. Grade and feedback
will not be allocated for any non–submissions from the group members.

Assignment task
Working in small teams to develop a 10 minute group presentation for a brand extension, you will then need
to submit a group co–authored 1000 word report explaining the new brand extension.

This assignment has been designed to provide you with an opportunity to demonstrate your
achievement of the following module learning outcomes:
LO 2 Demonstrate knowledge of STP marketing planning process
LO 3 Identify the key components of the marketing environment.
LO 4 Identify research requirements to begin to solve a business/marketing problem in a compan