RESEARCH DESIGN
EXPLORATORY STUDY
• This is the most useful (and appropriate) research design for those projects that are addressing a subject about which there are high levels of uncertainty and ignorance about the subject, and when the problem is not very well understood (i.e. very little existing research on the subject matter).
• Such research is usually characterised by a high degree of flexibility and lacks a formal structure.
• Identify the boundaries of the environment in which the problems, opportunities or situations of interest are likely to reside and to identify the salient factors or variables that might be found there and be of relevance to the research.