Provide a fresh view of the current internal and external situation with a view to influencing any future strategic direction. You should use your analysis to generate conclusions and evaluate what your findings mean for the organization. You are required to submit this in the form of a report that can be circulated to the Senior Management Team. To achieve this, you will need to undertake the following:
• Select a company, and conduct research through accessing a range of sources which includes information produced by the company and also external academic or professional evaluations. You are advised to check you can access sufficient information on your company before finalising your choice.
• Identify, select and use a range of strategic management tools to help you assess both the internal and external environment in which the company operates.
• Use your analysis and research to generate conclusions that will help advise the CEO on the best strategic way forward for the company.