Perform an external environment analysis of Toyota Motor Corporation to identify their competitive environment and find an opportunity the company can utilize to grow its revenue or market share in the industry. Use resources such as the company website, which will have pertinent information including its most recent sustainability report, and other relevant

sources to help complete this presentation.

Specifically, you must address the following rubric criteria:

A. Competitors: Identify at least two of your company’s top competitors and explain how they compete with your company.

B. Competitive advantages: Evaluate your company’s competitive advantages.

i. Summarize the unique skill sets, products, location, and values of your company.

ii. Use Porter’s five forces to analyze your company’s competitiveness and growth potential in its industry. Assign a rating to your company for each of Porter’s five forces as very

high (VH), high (H), low (L), or very low (VL). Justify your ratings.

iii. Area of opportunity: Identify one area of opportunity that will help your company increase its revenue or market share over the next five years. Explain how this opportunity can lead to an increase in revenue or market share.