A) Knowledge and understanding
At the end of the module, you will be able to:

MA Luxury Brand Management Module Specifications 2017-18 Page 54 of 99

A) Knowledge and understanding
A2: Demonstrate an understanding of current theoretical and methodological approaches
and how these affect the way the knowledge base is interpreted.

B) Cognitive skills
At the end of the module, you will be able to:

B1: Develop critical responses to existing theoretical discourse, methodologies or practises
within the Luxury sector and suggest new concepts or approaches.
B2: Design and undertake substantial investigations to address significant areas of theory
and practice. Selects appropriate advanced methodological approaches and critically
evaluates their effectiveness.
B4: Undertake analysis of complex, incomplete or contradictory evidence or data and judge
the appropriateness of the methodologies used, whilst evaluating alternative
approaches.

C) Practical and professional skills
At the end of the module, you will be able to:

C2: Autonomously implement and evaluate improvements to performance drawing on
innovative and specific luxury sector best practice (industry and functional).

D) Key transferable skills
At the end of the module, you will be able to:

D1: Use personal reflection to analyse self and own actions to allow for adaptation and
change.
D2: Be an independent and self-critical learner whilst guiding and supporting the learning of
others and managing personal professional development.
D3: Identify, evaluate and develop competencies and qualities to support effective
interpersonal communication skills in a range of complex and luxury sector contexts.