Identify and study an interesting consumer behavior issue. Select an existing product or service that has been struggling or failing recently. Do a diagnostic analysis of the reason for the band failing problems and propose a prescriptive strategic revival plan.

Create a new marketing strategy for the brand (AMC)

1. Describe a consumer behavioral approach where you’d conduct the following:

1) Focus Groups,

2) Depth Interview,

1. Why customers will be attracted by the new marketing strategy.
2. Why the new strategic marketing approach is better than the current marketing strategy created by the company. Also, give examples.
3. Explain in full detail of the above consumer behavioral approach and give more than one examples.
4. Write about AMCs new theoretical brand positioning and brand equity,
5. Write about classical conditioning by pavlov relate to AMC Theater and give examples.
6. Write about Cues, response to a cue, reinforcement, unconditioned stimulus, conditioned stimulus, conditioned response, licensing (in regards to marketing)
7. The analysis also should be clearly grounded in consumer behavior concepts.