Description

LO 1 Understand how to analyse Sainsbury’s current and future internal and external environments.

LO 2 Identify and analyse relevant information to recommend and inform strategic marketing decision making within Sainsbury’s

Task requirements

1.Market Audit (please back up your analysis with well documented research)

a) Market Size and trend data

b) Competitors analysis

c) Macro & Micro economic forces affecting the organisation (using relevant models)

d) Customer analysis

e) Stakeholder analysis

2. Based on the market audit for the organisation identify key strategic marketing objectives for the marketing plan.