1- identify a problem and a possible STRATEGIC Solution within anyone of these businesses function ( mentioned above) then discuss the strategy keeping in mind that specific area the company overall.

2- USE AS MANY CHARTS AND graphs AS POSSIBLE , ITS MOST VALUABLE FOR THE PROFESSOR.

3- FINALLY PROPOSE A FIRM recommendation for IKEA. like what should they do and why? the rationale for your proposed strategy must be made explicit to improve the company’s performance by assessing the possible strategic options.