Synthesise the key aspects of Big Data use/application by oneof the most successful digital retailer in the world. Evaluateand/or Review the downside, the opportunities, the ‘grey areas’,the challenges, lessons learned. Then, think about theAustralian context, specifically on retail and retailer andconsumers.

How would or should an Australian retailer adaptor adopt big data into its long-term strategy given thecompetition, the legal framework, and the overall market environment.Discuss

The critical essay context is based on: https://www.bbc.co.uk/news/extra/CLQYZENMBI/amazon-data