<br>Research Aim and Objectives
<br>1.1.1 Research Aim
<br>This research aims to analyse how small-medium businesses have been impacted using social media focusing on Facebook. In response to the research question, the research will evaluate the following questions
<br>1.12 Research Objectives
<br>• To review how social media has made an impact on the growth of small-medium scale make up businesses in the UK
<br>• To examine how social media especially Facebook helps promote the UK SME makeup industry.
<br>• Identifying the perceived benefits and challenges of using Facebook to enhance financial performance.
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<br>1.1.3 Research Questions
<br>• What are the impacts of Facebook as a form of social media make on the small-medium scale makeup businesses in the UK?
<br>• Would makeup industry create on Facebook as a form of social media promote SMEs makeup businesses in the UK?
<br>• Are there traceable benefits and challenges that SMEs such as makeup businesses experienced while using Facebook to promote or create product awareness?
